Tuesday, May 19 | 10 AM | In Person – PCCS – 150 Granite Ave
Telling Your Story: PR Strategies for Nonprofits
Many nonprofits face the challenge of how to clearly and effectively communicate their mission, programs, and impact—especially when it comes to engaging funders, donors, and the broader community. This Development Affinity Group session will focus on practical public relations strategies that strengthen storytelling and support more effective outreach and engagement.
We’ll explore how organizations are shaping their messages, connecting with audiences across platforms, and thinking about the relationship between public relations, media engagement, and broader organizational development efforts. Participants will hear from our guest speaker, share approaches, ask questions, and learn from peers navigating similar challenges.
We’re pleased to welcome Alexander P. Lutz Jr., who will help ground the conversation in real-world practice and offer perspective on elevating nonprofit visibility and storytelling.
RSVP Here
Meet Our Guest Speaker
Alex Lutz joined Richmond University Medical Center in 2018 and serves as Vice President for Public Relations and Marketing. He oversees advertising and media campaigns, social media, the hospital website, the RUMC Connections podcast, and the RUMC Vital Signs television show. He also acts as the hospital’s official spokesperson, managing media relations, press releases, press events, and crisis communications. Under his leadership, the department has earned over 50 international awards for marketing campaigns, design, and digital communications.
Prior to RUMC, Alex was Executive Director of the Staten Island Not For Profit Association (2016–2018). He previously spent over a decade with the American Red Cross in Greater New York as Senior Regional Director of Community and Government Relations, where he built one of the first chapter-based departments of its kind and was nationally recognized for his leadership and outreach following Hurricane Sandy.
His earlier experience includes serving as Chief of Staff to a New York City Council Member and working as a television and print news reporter. He holds a Bachelor’s Degree in Journalism, with a minor in Sports Administration, from St. John’s University (Queens Campus).
